{"product_id":"9781925648294","title":"The Retail Experiment","description":"\u003cp\u003e\u003cem\u003eHave you been spending more than ever on marketing, but feel like your customers are responding less?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eHave you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?\u003c\/p\u003e\u003cp\u003eCustomers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don’t respond to the new problems of their customers will quickly be left behind. \u003c\/p\u003e\u003cp\u003eIn this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In \u003cem\u003eThe Retail Experiment \u003c\/em\u003eyou’ll learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eleave behind old retail methods that no longer work\u003c\/li\u003e \u003cli\u003eunderstand, value and engage with the modern customer\u003c\/li\u003e \u003cli\u003eevaluate and capitalise on the changed shopping environment\u003c\/li\u003e \u003cli\u003emarket to and communicate with customers\u003c\/li\u003e \u003cli\u003emake your store an exciting place to visit\u003c\/li\u003e \u003cli\u003eappeal to the emotions of your customers\u003c\/li\u003e \u003cli\u003esuccessfully position your business in the ‘experience economy’.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eAmy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Michael Hanrahan Publishing","offers":[{"title":"Default Title","offer_id":47039431704816,"sku":"9781925648294","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781925648294_p0.jpg?v=1763634771","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781925648294","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}