{"product_id":"9781926645896","title":"Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement","description":"This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. \u003ci\u003eFinding the Sticking Point\u003c\/i\u003e shows you how to converse with your customers in ways that help you: \u003cul\u003e\n\u003cli\u003e Find the point of resistance to a sale \u003c\/li\u003e\n\u003cli\u003eDetect its connection of this point of resistance to your cutomer's emotional needs and energizers \u003c\/li\u003e\n\u003cli\u003eBuild a relationship based on trust \u003c\/li\u003e\n\u003cli\u003e Increase your sales by revealing the Bigger Reality between you and your customers.\u003c\/li\u003e\n\u003c\/ul\u003eAs the author puts it: \u003cb\u003e\"Selling is not about \u003ci\u003eclosing\u003c\/i\u003e sales; it’s about \u003ci\u003eopening\u003c\/i\u003e relationships: engaging relationships that will support many closed sales.\"\u003c\/b\u003e","brand":"BPS Books","offers":[{"title":"Default Title","offer_id":47180632359152,"sku":"9781926645896","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781926645896_p0.jpg?v=1763635693","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781926645896","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}