{"product_id":"9781926645957","title":"Beyond Age Rage: How the Boomers and Seniors Are Solving the War of the Generations","description":"\u003cp\u003eThe headlines are getting more frequent — the language, more inflammatory. A war between the generations. The greedy boomers refusing to get out of the way. The hapless millennials struggling to find a footing. A crisis in pensions. A crisis in jobs. A crisis in health care ... But is that the true story? In this provocative new book, David Cravit, author of \u003ci\u003eThe New Old\u003c\/i\u003e, dissects the apparent war — and comes to some surprising conclusions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYes, there are intergenerational conflicts (and some of them look serious)\u003c\/p\u003e\u003cp\u003e... but the \"war\" is a matter of emotion more than reality\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYes, the boomers and seniors \u003ci\u003eare\u003c\/i\u003e changing all the rules of the \"expected\" way to age\u003c\/p\u003e\u003cp\u003e... but the results are anything but dire, as so many pundits would have us believe\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYes, the millennials \u003ci\u003eare\u003c\/i\u003e outnumbered and ill-equipped\u003c\/p\u003e\u003cp\u003e... but they're being saved, anyway\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs David Cravit shows, even as the apparent intergenerational war unfolds, the winning \"army\" is already creating the peace ... and the foundations for a much more creative, cooperative, and successful society of the future.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Some would have it that we're on the brink of a 'War of the Generations.' They read about soaring health-care costs and prepare to enlist. Well, I wish everyone would just calm down! Before we're dragged into some unnecessary nastiness, I advise us all to read David's book to get a better sense of how we're all in this together.\"\u003c\/p\u003e\u003cp\u003e—\u003cb\u003eMOSES ZNAIMER\u003c\/b\u003e, Founder and CEO, ZoomerMedia Limited, Toronto, Ontario\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A must read for academics, business executives, political pundits, policy wonks — for anyone concerned about the future social health and economic viability of Western nations.\"\u003c\/p\u003e\u003cp\u003e—\u003cb\u003eBRENT GREEN\u003c\/b\u003e, author of \u003ci\u003eMarketing to Leading-edge Baby Boomers and Generation Reinvention\u003c\/i\u003e, Denver, Colorado\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eABOUT THE AUTHOR\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Cravit\u003c\/b\u003e is the author of \u003ci\u003eBeyond Age Rage\u003c\/i\u003e and \u003ci\u003eThe New Old\u003c\/i\u003e. He has over 35 years' experience in advertising and marketing management in North America and is currently Vice President of ZoomerMedia Limited.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"BPS Books","offers":[{"title":"Default Title","offer_id":47061922709744,"sku":"9781926645957","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781926645957_p0.jpg?v=1763637056","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781926645957","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}