{"product_id":"9781926685922","title":"Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity","description":"\u003cp\u003eA scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.\u003c\/p\u003e","brand":"Douglas and McIntyre (2013) Ltd.","offers":[{"title":"Default Title","offer_id":47154063900912,"sku":"9781926685922","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781926685922_p0.jpg?v=1763635425","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781926685922","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}