{"product_id":"9781927483275","title":"The Portable Sales Coach","description":"\u003cp\u003e\u003ci\u003eTime is money—which means you're pouring money down the drain when you spend your time on low-percentage selling strategies.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow many times have you cold-called someone with no expectation that they'd have any interest in your pitch? How many times have you had to crowbar your way into someone's office to make a presentation? How many deals have you poured hours into, knowing that they were doomed from the start?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDon't just work hard—work smart. Read this book for the high-percentage plays in sales that will take your game to the next level. Discover how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Craft a cold call your market wants to hear\u003c\/li\u003e\n\u003cli\u003e Get more appointments from fewer cold calls\u003c\/li\u003e\n\u003cli\u003e Get more sales from fewer appointments\u003c\/li\u003e\n\u003cli\u003e Find segments of your market that no one else is selling to\u003c\/li\u003e\n\u003cli\u003e Figure out which of your customers are making you money and which are costing you money\u003c\/li\u003e\n\u003cli\u003e Stop wasting time on people who aren't going to buy from you\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLANCE OSBORNE is Founder and Chairman of the Lannick Group of Companies, a successful recruitment firm specializing in professional accountants. Over his 30-year career he has developed a commonsense approach to sales that anyone can put to work right away. Many of the people Lance has trained have gone on to become top performers in the industry.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"BPS Books","offers":[{"title":"Default Title","offer_id":47033403932912,"sku":"9781927483275","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781927483275_p0.jpg?v=1763636627","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781927483275","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}