{"product_id":"9781928055211","title":"The Digital Matrix: New Rules for Business Transformation Through Technology","description":"\u003cb\u003eIs your business ready to win in the digital future—or destined to be disrupted?\u003c\/b\u003e\u003cbr\u003e Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way—what is yours doing? \u003cbr\u003e The Digital Matrix will help you understand the \u003cb\u003ethree types of players\u003c\/b\u003e  that are shaping the new business landscape; the \u003cb\u003ethree phases of transformation\u003c\/b\u003e  that every firm will encounter on its journey to business reinvention; and the \u003cb\u003ethree winning moves\u003c\/b\u003e that will ensure your company’s success along the way. \u003cbr\u003e \u003cul\u003eWith \u003ci\u003eThe Digital Matrix\u003c\/i\u003e, you will: \u003cli\u003eLearn to navigate the world of digital ecosystems. \u003c\/li\u003e\n\u003cli\u003eDiscover ways of competing and collaborating with other companies to create and capture value. \u003c\/li\u003e\n\u003cli\u003eRealize how powerful machines can amplify your company’s human talent. \u003c\/li\u003e\n\u003cli\u003eLearn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.\u003c\/li\u003e\n\u003c\/ul\u003e The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, \u003ci\u003eThe Digital Matrix\u003c\/i\u003e shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.\u003cbr\u003e Your company's future depends on its ability to harness digital technology. Don't wait!\u003cbr\u003e","brand":"Greystone Books","offers":[{"title":"Default Title","offer_id":47137428504816,"sku":"9781928055211","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781928055211_p0.jpg?v=1763636832","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781928055211","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}