{"product_id":"9781929194728","title":"The Art of War Plus The Art of Politics: Strategy for Campaigns","description":"Two books in one. This book contains the complete award-winning translation of Sun Tzu's \u003ci\u003eThe Art of War\u003c\/i\u003e plus its line-by-line adaptation, \u003ci\u003eThe Art of Politics\u003c\/i\u003e, applying Sun Tzu's proven principles to winning campaigns. The two versions, the original text and its application to politics, are shown side-by-side, line-by-line. \u003cp\u003eThe purpose of this book is to introduce those involved in political campaigns to the strategic principles of Sun Tzu's \u003ci\u003eThe Art of War\u003c\/i\u003e and their use in politics. In Sun Tzu's view, success goes not to the most aggressive but to those who best understand their situation and what their alternatives really are. When you have mastered Sun Tzu's system of strategy, you will be able to almost instantly analyze political situations, spot political opportunities, and make the appropriate decisions. This book addresses a range of challenges, including evaluating your supporters and voters, planning a campaign, adjusting to the local voters' specific needs, diagnosing a voter's behavior, and so on. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch5\u003eSample Text (Chapter One, Stanzas 1-2)\u003c\/h5\u003e\u003cp\u003e\u003ci\u003eSun Tzu said:\u003cbr\u003e This is war.\u003cbr\u003e It is the most important skill in the nation.\u003cbr\u003e It is the basis of life and death.\u003cbr\u003e It is the philosophy of survival or destruction.\u003cbr\u003e You must know it well.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThe campaigner hears:\u003cbr\u003e This is politics.\u003cbr\u003e It is the most valuable skill in any nation.\u003cbr\u003e It is the source of a nation's wealth or poverty.\u003cbr\u003e It is a course to success or disaster.\u003cbr\u003e You must study politics seriously.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eYour skill comes from five factors.\u003cbr\u003eStudy these factors when you plan war.\u003cbr\u003e You must insist on knowing your situation.\u003cbr\u003e 1. Discuss philosophy.\u003cbr\u003e 2. Discuss the climate.\u003cbr\u003e 3. Discuss the ground.\u003cbr\u003e 4. Discuss leadership.\u003cbr\u003e 5. Discuss military methods.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eUsing five factors determines your political success.\u003cbr\u003e Consider all these factors when you analyze a given political race.\u003cbr\u003e You use them to know your political position:\u003cbr\u003e 1. Talk about your political philosophy.\u003cbr\u003e 2. Talk about the changing political trends.\u003cbr\u003e 3. Talk about the politics of the geographical area.\u003cbr\u003e 4. Talk about each politician's talents.\u003cbr\u003e 5. And talk about your campaign process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch5\u003eTable of Contents\u003c\/h5\u003e\u003cbr\u003e Art of War\u003cbr\u003e Art of Politics\u003cp\u003eForeword: Using Strategy in Politics 9\u003cbr\u003eIntroduction: Sun Tzu's Basic Concepts 17\u003cbr\u003e1 Analysis 24\u003cbr\u003e Your Political Position 26\u003cbr\u003e2 Going to War 38 \u003cbr\u003e Picking a Campaign 40\u003cbr\u003e3 Planning an Attack 50\u003cbr\u003e Your Political Ground 52\u003cbr\u003e4 Positioning 62\u003cbr\u003e Positions on Issues 64\u003cbr\u003e5 Momentum 74\u003cbr\u003e Creative Campaigning 76\u003cbr\u003e6 Weakness and Strength 86\u003cbr\u003e Your Voters' Needs 88\u003cbr\u003e7 Armed Conflict 102\u003cbr\u003e Contacting Voters 104\u003cbr\u003e8 Adaptability 116\u003cbr\u003e Campaign Adjustments 118\u003cbr\u003e9 Armed March 126\u003cbr\u003e Moving the Campaign Forward 128\u003cbr\u003e10 Field Position 146\u003cbr\u003e Campaign Positions 148\u003cbr\u003e11 Types of Terrain 164\u003cbr\u003e Campaign Stages 166\u003cbr\u003e12 Attacking with Fire 190\u003cbr\u003e Firestorms of Controversy 192\u003cbr\u003e13 Using Spies 202\u003cbr\u003e Political Intelligence 204\u003cbr\u003eGlossary of Terms in The Art of War 216\u003cbr\u003eIndex of Topics in The Art of War 220\u003cbr\u003e About the Authors\u003c\/p\u003e","brand":"Clearbridge Publishing","offers":[{"title":"Default Title","offer_id":47064577802480,"sku":"9781929194728","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781929194728_p0.jpg?v=1763637745","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781929194728","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}