{"product_id":"9781929194742","title":"The Art of War Plus The Art of Marketing: Strategy for Conquering Marketings","description":"Two books in one, this award-winning work contains the complete original text of \u003ci\u003eThe Art of War\u003c\/i\u003e on the left-hand pages and its line-by-line adaptation for facing marketing challenges, \u003ci\u003eThe Art of Marketing\u003c\/i\u003e on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. \u003cp\u003eIt won \u003cb\u003eBen Franklin Book Award\u003c\/b\u003e recognition as one of the best Business books of the year. \u003c\/p\u003e\u003cp\u003eThis book also contains the only award-winning complete English translation of Sun Tzu's \u003ci\u003eThe Art of War\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSample Text:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSun Tzu said:\u003cbr\u003eThis is war. \u003cbr\u003eIt is the most important skill in the nation.\u003cbr\u003eIt is the basis of life and death.\u003cbr\u003eIt is the philosophy of survival or destruction.\u003cbr\u003eYou must know it well. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eYour skill comes from five factors. \u003cbr\u003eStudy these factors when you plan war.\u003cbr\u003eYou must insist on knowing your situation.\u003cbr\u003e 1. Discuss philosophy.\u003cbr\u003e 2. Discuss the climate. \u003cbr\u003e 3. Discuss the ground.\u003cbr\u003e 4. Discuss leadership.\u003cbr\u003e 5. Discuss military methods.\u003c\/p\u003e\u003cp\u003eThis is market competition.\u003cbr\u003eWithout marketing strategy, your organization will fail.\u003cbr\u003eMarketing is the foundation of fortunes and failures. \u003cbr\u003eYour marketing strategy is to preserve the best and destroy the rest. \u003cbr\u003eYou must see all aspects of your market position.\u003c\/p\u003e\u003cp\u003eThere are five aspects that define your position in a marketplace. \u003cbr\u003eWeigh these factors in your market analysis.\u003cbr\u003eYou must insist on knowing your marketing situation.\u003cbr\u003e1. Discuss your business mission.\u003cbr\u003e2. Discuss the marketplace trends.\u003cbr\u003e3. Discuss your market segment.\u003cbr\u003e4. Discuss decision-making.\u003cbr\u003e5. Discuss the marketing process.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTable of Contents:\u003c\/b\u003e\u003cbr\u003eThe Art of War Plus\u003cbr\u003e The Art of Marketing\u003cbr\u003e Foreword: Using This Book 9\u003cbr\u003e Introduction: Sun Tzu's Basic Concepts 19\u003cbr\u003e 1 Analysis 25\u003cbr\u003e Research 27\u003cbr\u003e 2 Going to War 39\u003cbr\u003e Targeting 41\u003cbr\u003e 3 Planning an Attack 51\u003cbr\u003e Focus 53\u003cbr\u003e 4 Positioning 63\u003cbr\u003e Branding 65\u003cbr\u003e 5 Momentum 75\u003cbr\u003e Creativity 77\u003cbr\u003e 6 Weakness and Strength 87\u003cbr\u003e Needs and Satisfaction 89\u003cbr\u003e 7 Armed Conflict 103\u003cbr\u003e Communication 105\u003cbr\u003e 8 Adaptability 117\u003cbr\u003e Resilience 119\u003cbr\u003e 9 Armed March 127\u003cbr\u003e Campaigns 129\u003cbr\u003e 10 Field Position 147\u003cbr\u003e Opportunities 149\u003cbr\u003e 11 Types of Terrain 165\u003cbr\u003e Stages 167\u003cbr\u003e 12 Attacking with Fire 191\u003cbr\u003e Desires 193\u003cbr\u003e 13 Using Spies 203\u003cbr\u003e Intelligence 205 Glossary of Strategic Concepts 216\u003cbr\u003e Index of Topics in The Art of War 220\u003cbr\u003e About the Authors 222\u003c\/p\u003e","brand":"Clearbridge Publishing","offers":[{"title":"Default Title","offer_id":47055340175600,"sku":"9781929194742","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781929194742_p0.jpg?v=1763637463","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781929194742","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}