{"product_id":"9781931644693","title":"Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing","description":"\u003cp\u003eUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.\u003c\/p\u003e","brand":"Maximum Press","offers":[{"title":"Default Title","offer_id":47039580209392,"sku":"9781931644693","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781931644693_p0.jpg?v=1763638242","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781931644693","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}