{"product_id":"9781932881004","title":"Starting Something: An Entrepreneur's Tale of Corporate Culture","description":"\u003cp\u003eA must-read for all entrepreneurs. The story of Neoforma, a software firm that accidentally became a dotcom darling and eventually a public company. Starting Something engages the reader with the captivating story of how Neoforma survived its struggles against daunting obstacles—and in the process delivers on a very human level a wealth of insight, information, and advice for entrepreneurs.\u003c\/p\u003e","brand":"Ravel Media, LLC","offers":[{"title":"Default Title","offer_id":47162484556016,"sku":"9781932881004","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781932881004_p0.jpg?v=1763639633","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781932881004","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}