{"product_id":"9781932907131","title":"Moral Premise: Harnessing Virtue and Vice for Box Office Success","description":"\u003cp\u003eThe Moral Premise reveals the foundational concept at the heart of all storytelling and successful box office movies. In concrete terms it explains how you can create your own success and, in the process, entertain, delight, challenge, and uplift this generation and the ones to come.\u003c\/p\u003e","brand":"Wiese, Michael Productions","offers":[{"title":"Default Title","offer_id":47033683149040,"sku":"9781932907131","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781932907131_p0.jpg?v=1763639533","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781932907131","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}