{"product_id":"9781933199405","title":"Media Strategy \u0026 Planning Workbook: How to Create a Comprehensive Media Plan","description":"\u003cp\u003eThis is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.\u003c\/p\u003e","brand":"Racom Communications","offers":[{"title":"Default Title","offer_id":47063058252016,"sku":"9781933199405","price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933199405_p0.jpg?v=1763640518","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933199405","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}