{"product_id":"9781933253831","title":"Magnetic: The Art and Science of Engagement","description":"\u003cp\u003eMagnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their “magnetic” quality provides a model for all types of organizations—from corporations to nonprofits—that want to maximize engagement with their customers and develop their true public service potential. \u003cbr\u003e\u003c\/p\u003e","brand":"American Alliance of Museums Press","offers":[{"title":"Default Title","offer_id":47056871784688,"sku":"9781933253831","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933253831_p0.jpg?v=1769897374","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933253831","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}