{"product_id":"9781933820040","title":"Search Analytics for Your Site: Conversations with Your Customers","description":"\u003cp\u003eAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":47164937044208,"sku":"9781933820040","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933820040_p0.jpg?v=1763641294","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933820040","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}