{"product_id":"9781933820361","title":"The User's Journey: Storymapping Products That People Love","description":"\u003cp\u003eLike a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":47137428996336,"sku":"9781933820361","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933820361_p0.jpg?v=1763640580","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933820361","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}