{"product_id":"9781933820910","title":"Eye Tracking the User Experience: A Practical Guide to Research","description":"\u003cp\u003eEye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":47179206394096,"sku":"9781933820910","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933820910_p0.jpg?v=1763641311","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933820910","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}