{"product_id":"9781933890333","title":"Linking Project Management to Business Strategy","description":"In Linking Project Management to Business Strategy, researchers were guided by the hypothesis: If projects are successful in aligning their efforts with the business strategy, they will better contribute to the long-term goals of the organization. Strategic alignment is a two-way process. Overall business strategy informs project planning and in turn, project success impacts enterprise success. Strategic alignment of a project takes into account strategic focus, operational efficiency and team leadership. The extent to which a project is focused on each dimension determines the level of “strategic maturity” for a given project. Research has shown that higher levels of strategic maturity are associated with higher levels of project success.","brand":"Independent Publishers Group","offers":[{"title":"Default Title","offer_id":47039695945968,"sku":"9781933890333","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781933890333_p0.jpg?v=1763640668","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781933890333","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}