{"product_id":"9781934043066","title":"The Online Customer: New Data Mining and Marketing Approaches","description":"In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest internet retailers, including Amazon.com.\u003cp\u003eIn particular, she deftly shows how to integrate and compare statistical methods from marketing and data mining research. \u003c\/p\u003e\u003cp\u003eThe book comprises two parts. The first part focuses on using behavior patterns for customer segmentation. It advances data mining theory by presenting a novel pattern-based clustering approach to customer segmentation and valuation.\u003c\/p\u003e\u003cp\u003eThe second part of the book explores how free shipping impacts purchase behavior online. It illuminates the importance of shipping policies in a competitive setting. \u003c\/p\u003e\u003cp\u003eWith complete documentation and methodology, this book is a valuable reference that business and Internet Studies scholars can build upon.\u003c\/p\u003e","brand":"Cambria Press","offers":[{"title":"Default Title","offer_id":47019539300592,"sku":"9781934043066","price":89.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781934043066_p0.jpg?v=1763641902","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781934043066","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}