{"product_id":"9781934043189","title":"E-Commerce and Export Performance","description":"The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library.\u003cp\u003e\"This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners.\" - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales\u003c\/p\u003e","brand":"Cambria Press","offers":[{"title":"Default Title","offer_id":47019536318704,"sku":"9781934043189","price":99.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781934043189_p0.jpg?v=1763641817","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781934043189","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}