{"product_id":"9781934287231","title":"The Toyota Leaders: An Executive Guide","description":"\u003cp\u003eSix decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. \u003ci\u003eThe Toyota Leaders: An Executive Guide \u003c\/i\u003etells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. \u003c\/p\u003e\u003cp\u003e- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. \u003c\/p\u003e\u003cp\u003e- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. \u003c\/p\u003e\u003cp\u003e- Discover why Toyota thinks giving back to Japan and the world is a smart idea. \u003c\/p\u003e\u003cp\u003e- Learn how a national healthcare system is a good thing for business. \u003c\/p\u003e\u003cp\u003eThis is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.\u003c\/p\u003e","brand":"Kodansha USA","offers":[{"title":"Default Title","offer_id":47048544911600,"sku":"9781934287231","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781934287231_p0.jpg?v=1763641287","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781934287231","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}