{"product_id":"9781934683019","title":"Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships","description":"Why does a retailer opt for one vendor over another? It's not about cost cutting.\u003cbr\u003eGenerally, it comes down to the \"R\" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business.\u003cbr\u003eIn this deeply informative book, retail expert Rick Segel offers a wealth of ideas,\u003cbr\u003etactics, and concepts you can use to become a valued \"must-have\" resource to your retail customers.\u003cp\u003eYou'll learn how to:\u003cbr\u003e• Educate your retailers while positioning yourself as an expert in your industry\u003cbr\u003e• Create retailer friendly, store-focused co-op advertising\u003cbr\u003e• Work with your customers to hold promotions that pay\u003cbr\u003e• Help your retailers create and maintain a web presence\u003cbr\u003e• Use tradeshows as powerful relationship-building events\u003c\/p\u003e\u003cp\u003e\"Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started.\"- Steve Lang, Chairman of the Board, Mon Cheri Bridals\u003c\/p\u003e\u003cp\u003e\"Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!\" - Sal Macaluso, CEO, EFashion Central\u003c\/p\u003e","brand":"Specific House Publishing","offers":[{"title":"Default Title","offer_id":47063343890672,"sku":"9781934683019","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781934683019_p0.jpg?v=1763655178","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781934683019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}