{"product_id":"9781935504467","title":"DefrICtion: Unleashing Your Enterprise to Create Value from Change","description":"\u003cp\u003eMichael is CEO of a $64 billion global corporation, driving a strategy founded on productivity and growth. Despite having 'best practices' in place, spearheaded by Finance, he's convinced that many of the company's investments in change are still not delivering the most value they can, or even the value they promised. Late one night, while reading a hard-to-believe Business Case for an IT transformation, he makes it his business to find out why.\u003c\/p\u003e\u003cp\u003eWith the help of his inner-circle of trusted executives and managers, and the serendipitous appearance of a friend-of-a-friend, Michael discovers what's been missing all along in the Boardroom, the businesses, and the company culture. He is faced with deciding what it's worth to sort things out, once and for all, with a strategy that combines Enterprise Architecture with Investing in Change.\u003c\/p\u003e\u003cp\u003eThe consequences are part cultural, part structural, part operational. They mean challenging some of the orthodoxies that were supposed to solve the problem but have made things worse instead. What will Michael choose to do?\u003c\/p\u003e","brand":"Technics Publications, LLC","offers":[{"title":"Default Title","offer_id":47039651971312,"sku":"9781935504467","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781935504467_p0.jpg?v=1763658732","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781935504467","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}