{"product_id":"9781935589570","title":"Project-Driven Technology Strategy","description":"In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of \"a master class taught by your most thought-provoking professor\" and \"a troubleshooting session with your most trusted mentor\", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.","brand":"Project Management Institute","offers":[{"title":"Default Title","offer_id":47044135420144,"sku":"9781935589570","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781935589570_p0.jpg?v=1763656950","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781935589570","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}