{"product_id":"9781936236176","title":"Strategic Market Research: A Guide to Conducting Research that Drives Businesses","description":"\u003cp\u003eFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research.\u003c\/p\u003e \u003cp\u003eWith more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e identifying the strategic questions that will help a business;\u003c\/li\u003e \u003cli\u003e using the right research techniques to answer these questions; \u003c\/li\u003e \u003cli\u003e obtaining the level of depth required to have insight; \u003c\/li\u003e \u003cli\u003e reading the nonverbal communications of research respondents when doing qualitative work; \u003c\/li\u003e \u003cli\u003e identifying the emotional aspects of human behavior; \u003c\/li\u003e \u003cli\u003e using statistical analyses to understand what drives markets; \u003c\/li\u003e \u003cli\u003e going beyond the data to interpret the results and make strategic recommendations. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change. \u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47137477394672,"sku":"9781936236176","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781936236176_p0.jpg?v=1763658874","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781936236176","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}