{"product_id":"9781936411498","title":"The New Beats Redux: Exploring the music, culture and attitudes of hip-hop","description":"\u003cp\u003e\u003ci\u003eThe New Beats,\u003c\/i\u003e first published in 1994, was one of the first books to seriously approach and document the hip-hop phenomenon. It takes you from its origins in the South Bronx in the ‘70s, to the hip-hop of today, now in its nostalgia phase.\u003c\/p\u003e\u003cp\u003eThe author recreates and dramatizes hip hop's formational era as \u003ci\u003eThe New Beats\u003c\/i\u003e provides an actual living archive gained through good old original research. When FernandoI was working on the book, there was no Internet, no Google, and a dearth of writing on the rap, so I had to go directly to the sources—people like Kool Herc, Afrika Bambaataa, and Grandmaster Flash, who could be considered the “founding fathers” of the artform.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSince he wrote the book during a very formative era for hip-hop—the early ‘90s—he spoke to more than 100 artists who were active during this era, many of whom are considered legendary today. \u003ci\u003eThe New Beats\u003c\/i\u003e presents an important document of a time before the art form broke into the mainstream, when it was still honest and unadulterated. The book represents a crucial piece of musicology and sociology, placing rap firmly within that great legacy of African American music, which includes such contributions as blues, jazz, soul, and rock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"YBK Publishers","offers":[{"title":"Default Title","offer_id":47039648923888,"sku":"9781936411498","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781936411498_p0.jpg?v=1763659056","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781936411498","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}