{"product_id":"9781936572403","title":"The Marketing Plan Handbook, 4th Edition","description":"The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.","brand":"Cerebellum Press","offers":[{"title":"Default Title","offer_id":47033357992176,"sku":"9781936572403","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781936572403_p0.jpg?v=1763658559","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781936572403","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}