{"product_id":"9781936661169","title":"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations","description":"\u003cbr\u003eIt is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, \u003ci\u003eFor Immediate Release\u003c\/i\u003e, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).\u003cp\u003e\u003ci\u003eFor Immediate Release\u003c\/i\u003e will show you how to:\u003c\/p\u003e\u003cp\u003eFrame the debate and control the conversation\u003cbr\u003e Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them\u003cbr\u003e Promote the interests of your brand or business; deter or potentially stop what is not in your interest\u003cbr\u003e Build on great press, and avoid or minimize bad press\u003cbr\u003e Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see\u003cbr\u003e Handle a crisis in the most effective and efficient manner\u003cbr\u003eSee the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.\u003cbr\u003e\u003c\/p\u003e","brand":"BenBella Books, Inc.","offers":[{"title":"Default Title","offer_id":47051522965744,"sku":"9781936661169","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781936661169_p0.jpg?v=1763659820","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781936661169","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}