{"product_id":"9781937290757","title":"Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses","description":"\u003cbr\u003eFocusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.","brand":"Information Today, Inc.","offers":[{"title":"Default Title","offer_id":47141438849264,"sku":"9781937290757","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937290757_p0.jpg?v=1763663469","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937290757","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}