{"product_id":"9781937290818","title":"Designing the Digital Experience: How to Use Experience Design Tools \u0026 Techniques to Build Web Sites Customers Love","description":"As Website Design and Functionality Take A Mighty Leap Forward, today's marketers and site designers can harness the power of \"experience design\" to help customers quickly find information, make purchases, or participate-creating positive digital experiences that visitors not only remember but want to share with others. Here, David Lee King explains what digital experience design is, introduces a range of tools and strategies, and shares best practices. He shows how organizations can use experience design to distinguish themselves from the competition and uncork the viral marketing genie.  ","brand":"Information Today, Inc.","offers":[{"title":"Default Title","offer_id":47141432557808,"sku":"9781937290818","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937290818_p0.jpg?v=1763660986","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937290818","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}