{"product_id":"9781937434168","title":"Content Strategy: Connecting the Dots between Business, Brand, and Benefits","description":"If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.\u003cp\u003eRahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.\u003c\/p\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47047773290736,"sku":"9781937434168","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937434168_p0.jpg?v=1763661291","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937434168","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}