{"product_id":"9781937589028","title":"The Entrepreneur's Starter Kit: 50 Things to Know Before Starting a Business","description":"\u003cp\u003eThe essentials for building a successful business from the ground up are clearly delineated in this primer for would-be entrepreneurs. Whether starting from scratch, buying an existing business, or becoming a franchisee, anyone dreaming of becoming their own boss needs to understand the fundamentals of business management addressed here. Choosing the right business, creating a business plan, analyzing finances, starting part-time, and hiring staff are just some of the topics that are covered in this thorough guide. Business readiness is evaluated in a “reality check” that assesses the motivation and intent of someone starting a new enterprise, and the pitfalls that cause 80 percent of new ventures to fail within five years are frankly addressed.  Filled with strategies for managing risk and successfully executing a business plan, this book will help make the goal of independent ownership a reality.\u003c\/p\u003e","brand":"Huron Street Press","offers":[{"title":"Default Title","offer_id":47059700351216,"sku":"9781937589028","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937589028_p0.jpg?v=1763661722","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937589028","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}