{"product_id":"9781937633073","title":"BioPharma Value Chain Management (Color): A Practical Guide","description":"BioPharma Value Chain Management™-A Practical Guide (2nd Edition)\u003cbr\u003eBioPharma value chain management requires an in-depth understanding of what it takes to discover,\u003cbr\u003edevelop and commercialize a product. The product discovery and development is an arduous process and requires signifi cant investment. Developing an attractive product value proposition and ensuring stakeholder adoption are at the heart of value creation for any product. The commercial value of an innovative product must be maximized during the patent protection period. A deeper understanding of science combined with the ability to make products commercially successful is critical to maximize BioPharma investments.\u003cbr\u003eThis book is designed to assist U.S. BioPharma professionals to better understand what it takes to (i) develop and commercialize drugs in this complex healthcare environment, (ii) manage key activities along the value chain, and (iii) spot potential investment opportunities to further strengthen the portfolio.","brand":"RxCommercial Research International Incorporated","offers":[{"title":"Default Title","offer_id":47063068213488,"sku":"9781937633073","price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937633073_p0.jpg?v=1763660880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937633073","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}