{"product_id":"9781937636111","title":"The Smart Guide to Starting Your Own Business","description":"\u003cp\u003e\u003ci\u003eThe Smart Guide to Starting Your Own Business\u003c\/i\u003e shows how to write a business plan and mission statement and make a total commitment to creating a successful business. The book presents five business structures and explores the pros and cons of each one. It discusses topics including how to find startup capital, selecting the right location, choosing a target market, marketing on a tight budget, and ideas to implement during business slowdowns, among many more. All the expert guidance necessary to make a successful new business is in this book.\u003c\/p\u003e","brand":"Smart Guide Publications, Inc.","offers":[{"title":"Default Title","offer_id":47033539756272,"sku":"9781937636111","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781937636111_p0.jpg?v=1763660901","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781937636111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}