{"product_id":"9781938015243","title":"Psychodynamics: The new key to understanding target marketing and matchmaking.","description":"Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.","brand":"Strauss Consultants","offers":[{"title":"Default Title","offer_id":47058762105072,"sku":"9781938015243","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938015243_p0.jpg?v=1763661653","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938015243","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}