{"product_id":"9781938015434","title":"LinkedIn for Personal Branding: The Ultimate Guide","description":"\u003cp\u003eYour online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. \u003c\/p\u003e\u003cp\u003eLong’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. \u003c\/p\u003e\u003cp\u003eLinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader:\u003c\/p\u003e\u003cp\u003e• Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book.\u003c\/p\u003e\u003cp\u003e• Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. \u003c\/p\u003e\u003cp\u003e• Provide dozens of examples and case studies from real LinkedIn users. \u003c\/p\u003e\u003cp\u003e• Provide several “personas” and other prompts to help you write the best possible summary.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLinkedIn For Personal Branding will help you to:\u003c\/p\u003e\u003cp\u003e• Select and prioritize the best personal brand attributes for you, your career and business.\u003c\/p\u003e\u003cp\u003e• Be considered for more strategic assignments and business opportunities.\u003c\/p\u003e\u003cp\u003e• Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.\u003c\/p\u003e\u003cp\u003e• Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together.\u003c\/p\u003e\u003cp\u003e• Be found online \u0026gt; increase the likelihood of being contacted by recruiters and sales prospects.\u003c\/p\u003e\u003cp\u003e• Select the most memorable words, images, skills, and links. \u003c\/p\u003e\u003cp\u003e• Learn best practices for each profile section ( and also see real examples).\u003c\/p\u003e\u003cp\u003e• Write the most strategic and impactful headline and summary.\u003c\/p\u003e\u003cp\u003e• Give and receive more endorsements and recommendations.\u003c\/p\u003e\u003cp\u003e• Become a thought leader.\u003c\/p\u003e\u003cp\u003e• Find and Share content with your network .\u003c\/p\u003e\u003cp\u003e• Blog using the LinkedIn Publisher functionality.\u003c\/p\u003e\u003cp\u003e• Leverage LinkedIn Groups and Company pages.\u003c\/p\u003e\u003cp\u003e• Measure your progress.\u003c\/p\u003e\u003cp\u003e• And much more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Strauss Consultants","offers":[{"title":"Default Title","offer_id":48269115195632,"sku":"9781938015434","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938015434_p0.jpg?v=1763662188","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938015434","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}