{"product_id":"9781938015441","title":"LinkedIn for Personal Branding: The Ultimate Guide","description":"\u003cp\u003eYour online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. \u003cbr\u003e Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. \u003cbr\u003e LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: \u003cbr\u003e •    Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. \u003cbr\u003e •    Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. \u003cbr\u003e •    Provide dozens of examples and case studies from real LinkedIn users. \u003cbr\u003e •    Provide several “personas” and other prompts to help you write the best possible summary. \u003c\/p\u003e  \u003cp\u003eLinkedIn For Personal Branding will help you to: \u003cbr\u003e •    Select and prioritize the best personal brand attributes for you, your career and business. \u003cbr\u003e •    Be considered for more strategic assignments and business opportunities. \u003cbr\u003e •    Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. \u003cbr\u003e •    Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. \u003cbr\u003e •    Be found online \u0026gt; increase the likelihood of being contacted by recruiters and sales prospects. \u003cbr\u003e •    Select the most memorable words, images, skills, and links. \u003cbr\u003e •    Learn best practices for each profile section ( and also see real examples). \u003cbr\u003e •    Write the most strategic and impactful headline and summary. \u003cbr\u003e •    Give and receive more endorsements and recommendations. \u003cbr\u003e •    Become a thought leader. \u003cbr\u003e •    Find and Share content with your network . \u003cbr\u003e •    Blog using the LinkedIn Publisher functionality. \u003cbr\u003e •    Leverage LinkedIn Groups and Company pages. \u003cbr\u003e •    Measure your progress. \u003cbr\u003e •    And much more. \u003cbr\u003e This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities. \u003c\/p\u003e","brand":"Strauss Consultants","offers":[{"title":"Default Title","offer_id":47182431387888,"sku":"9781938015441","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938015441_p0.jpg?v=1763661714","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938015441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}