{"product_id":"9781938077135","title":"The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It","description":"\u003cp\u003eEven some of the finest fund development programs have leaks--pockets of inefficiency that, left unaddressed, will continue to reduce the support the nonprofit organization receives from its fundraising program. \u003cstrong\u003eThe Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix\u003c\/strong\u003e is a groundbreaking book that shows you how to find the leaks and plug them quickly and effectively.\u003c\/p\u003e\u003cp\u003eThis book was inspired by coauthor Ellen Bristol's online assessment, the Leaky Bucket Assessment for Effective Fundraising. Ellen shares her expertise in ways to plan, manage, and improve fundraising performance based on the continuous improvement method. Linda Lysakowski, ACFRE, adds her 30-plus years of nonprofit experience as practitioner, consultant, multipublished author, and thought leader. These two powerful voices provide a wealth of insights into ways you just might be losing ground in your fundraising efforts, with guidance that shows you what you can do to improve results, right now and in the future.\u003c\/p\u003e\u003cp\u003eThe authors provide some surprising insights from the Leaky Bucket survey, utilized as a springboard to the discussions throughout the book. Here are a few examples.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eOnly about 23 percent of nonprofits make use of a documented ideal-donor profile. If that's you, you're at risk of wasting precious time and money on unqualified donor prospects.\u003c\/li\u003e \u003cli\u003eOnly 27 percent track their donor renewal rates. If that's you, you might just miss out on major gifts from loyal donors.\u003c\/li\u003e \u003cli\u003eOnly about 22 percent have an up-to-date case for support.\u003c\/li\u003e \u003cli\u003eJust 45 percent of respondents have a strategic plan.\u003c\/li\u003e \u003cli\u003eOnly 56 percent use any form of donor-management software.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is a must-read for every nonprofit fundraiser, senior executive, and board member. Raising money is truly mission critical. The authors detail every area where your agency can improve results, not just for today but for year after year after year.\u003c\/p\u003e\u003cp\u003eHere's what readers are saying:\u003c\/p\u003e\u003cp\u003e\u003cem\u003eI wish I had \u003c\/em\u003e\u003cstrong\u003eThe Leaky Bucket\u003c\/strong\u003e\u003cem\u003e when I first started my development career. Insider tips and techniques combined with common-sense applications add up to a phenomenal blueprint that should be required reading by every fundraising or development professional. \u003c\/em\u003eLynne Viccaro O'Leary, Vice President - Marketing at Teachers Federal Credit Union (TFCU)\u003c\/p\u003e\u003cp\u003e\u003cem\u003eI'm delighted to see \u003c\/em\u003e\u003cstrong\u003eThe Leaky Bucket\u003c\/strong\u003e \u003cem\u003eavailable to us. It's a much-needed resource and a very welcome one.\u003c\/em\u003e Andrew Watt, CEO, AFP International\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEllen and Linda explain the critical best practices of fundraising in an artful and accessible way. Their insights have helped our board press the \"reset\" button and start over the right way. I'm telling all my nonprofit colleagues, \"This is the book you have to buy next.\"\u003c\/em\u003e Elly Du Pre, Executive Director, Lighthouse of Broward, Fort Lauderdale, Florida\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout CharityChannel's \u003cem\u003eIn the Trenches\u003c\/em\u003e Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou'll know an \u003cstrong\u003e\u003cem\u003eIn the Trenches\u003c\/em\u003e\u003c\/strong\u003e book not just by its cover, but by the author's fun, upbeat writing style. But don't be fooled by its down-to-earth approach and ample use of sidebars. \u003cstrong\u003e\u003cem\u003eIn the Trenches\u003c\/em\u003e\u003c\/strong\u003e books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47040380928240,"sku":"9781938077135","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938077135_p0.jpg?v=1763663493","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938077135","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}