{"product_id":"9781938077562","title":"Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours Per Week","description":"\u003cp\u003eAmy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask—\u003cem\u003eand beyond\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you’ve been in fundraising for any length of time, you’ve no doubt heard of the “90\/10 Rule.” In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut how can you get started? With Amy at the helm, guiding you in developing your organization’s major gifts program, you’ll find it’s absolutely doable. Amy doesn’t pull any punches. She makes it clear, if you’re going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. It’s a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for \u003cem\u003eyour\u003c\/em\u003e organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amy’s know-how, marvelously outlined within these pages.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart One—\u003c\/strong\u003e You Can Raise Major Gifts in Only Five Hours per Week!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter One: \u003c\/strong\u003eThe Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your Organization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Two:\u003c\/strong\u003e Creating Your Strategy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Three:\u003c\/strong\u003e The Secret Weapon of Major Gifts: Engaging Your Board\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Four:\u003c\/strong\u003e Creating an Army of Advocates and the Role of Social Media\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Five:\u003c\/strong\u003e What Does Bulk Mail Have to Do with Major Gifts?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart Two—\u003c\/strong\u003e Are You Ready to Ask for a Major Gift? Preparing to Ask\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Six:\u003c\/strong\u003e Who Will You Ask for Major Gifts?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Seven:\u003c\/strong\u003e Researching Your Prospects: The Fine Line between Professional and Creepy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Eight:\u003c\/strong\u003e The Art and Science of Getting a Meeting: How to Meet With People You Know—and with People You Don’t\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Nine:\u003c\/strong\u003e How to Build Deeper Relationships with Major Gift Prospects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart Three—\u003c\/strong\u003e The Moment of Truth: Asking and Beyond\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Ten:\u003c\/strong\u003e Get Ready to Ask\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Eleven:\u003c\/strong\u003e The Moment of Truth (Time to Ask)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Twelve:\u003c\/strong\u003e More Than Simply Thank You\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart Four—\u003c\/strong\u003e Taking Your Organization to the Next Level\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Thirteen:\u003c\/strong\u003e Considering a Capital Campaign?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Fourteen:\u003c\/strong\u003e Can a Small Shop Really Do Planned Giving?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Fifteen:\u003c\/strong\u003e Moving on Up: Taking Your Organization to the Next Level\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47053115556080,"sku":"9781938077562","price":39.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938077562_p0.jpg?v=1763662552","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938077562","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}