{"product_id":"9781938077791","title":"Storytelling in the Digital Age: A Guide for Nonprofits","description":"\u003cp\u003eStorytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, \u003cem\u003eemotional\u003c\/em\u003e stories about the work that you do every day.\u003c\/p\u003e\u003cp\u003eSharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, \u003cem\u003eis\u003c\/em\u003e being used successfully to raise awareness and substantially increase fundraising success.\u003c\/p\u003e\u003cp\u003eBut with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign?\u003c\/p\u003e\u003cp\u003eThat’s where \u003cstrong\u003e\u003cem\u003eStorytelling in the Digital Age: A Guide for Nonprofits\u003c\/em\u003e\u003c\/strong\u003e comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eShow you where to find and how to collect the best stories about your nonprofit’s work and impact.\u003c\/li\u003e \u003cli\u003eDescribe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories.\u003c\/li\u003e \u003cli\u003eAddress the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers.\u003c\/li\u003e \u003cli\u003eGive you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before.\u003c\/li\u003e \u003cli\u003eWalk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause.\u003c\/li\u003e \u003cli\u003eGive you storytelling strategies that will turn your supporters from passive readers into passionate advocates.\u003c\/li\u003e \u003cli\u003eProvide you with the nuts and bolts of creating a plan for a digital storytelling campaign.\u003c\/li\u003e \u003cli\u003eShow you how to integrate storytelling into your nonprofit website.\u003c\/li\u003e \u003cli\u003eGive you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms.\u003c\/li\u003e \u003cli\u003eCover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels.\u003c\/li\u003e \u003cli\u003eExplain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling.\u003c\/li\u003e \u003cli\u003eProvide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart One: Making the Case for Storytelling\u003c\/p\u003e\u003cp\u003eChapter One: We Are All Storytellers\u003c\/p\u003e\u003cp\u003eChapter Two: Culture Shift: Creating an Army of Storytellers\u003c\/p\u003e\u003cp\u003eChapter Three: Creating a Storytelling Plan\u003c\/p\u003e\u003cp\u003ePart Two: Building Your Storytelling Arsenal\u003c\/p\u003e\u003cp\u003eChapter Four: The Stories You Need to Tell\u003c\/p\u003e\u003cp\u003eChapter Five: Places to Find Great Stories Your Donors Will Love\u003c\/p\u003e\u003cp\u003eChapter Six: Stories That Turn People from Passive to Active\u003c\/p\u003e\u003cp\u003eChapter Seven: Addressing Common Challenges in Storytelling and Social Media\u003c\/p\u003e\u003cp\u003ePart Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media\u003c\/p\u003e\u003cp\u003eChapter Eight: Your Nonprofit Website and Mobile Strategy\u003c\/p\u003e\u003cp\u003eChapter Nine: Storytelling Through Your Nonprofit Blog\u003c\/p\u003e\u003cp\u003eChapter Ten: Creating Great Nonprofit Emails that Inspire Action\u003c\/p\u003e\u003cp\u003eChapter Eleven: How to Use Social Media and Video for Storytelling\u003c\/p\u003e\u003cp\u003eChapter Twelve: Measuring Results and Building on Successes\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47040381255920,"sku":"9781938077791","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938077791_p0.jpg?v=1763661814","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938077791","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}