{"product_id":"9781938077890","title":"The Donor Lifecycle Map: A Model for Fundraising Success","description":"\u003cp\u003eUntil now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. In this brilliant yet down-to-earth and conversational book, Deborah Kaplan Polivy shows you how to retool your fundraising program by employing a much more powerful model—the Donor Lifecycle Map—in conjunction with the Donor Pyramid.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ll learn how your organization will raise more funds and in a less painstaking way, where donors will contribute again and again, and where the relationships to the organization are so deepened in the process that an \"ultimate\" or endowment gift becomes increasingly likely.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Donor Lifecycle Map: A Model for Fundraising Success\u003c\/em\u003e\u003c\/strong\u003e will help you:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eSupercharge your organization to raise more money\u003c\/li\u003e \u003cli\u003eSubstantially increase the efficiency of your fundraising\u003c\/li\u003e \u003cli\u003eBring your fundraising operation into harmony with a donor’s natural philanthropic lifecycle\u003c\/li\u003e \u003cli\u003eUnderstand the limitations of the venerable donor pyramid model of fundraising\u003c\/li\u003e \u003cli\u003eReceive many more \"ultimate\" gifts from your donors\u003c\/li\u003e \u003cli\u003ePosition your fundraising program to grow in effectiveness over time\u003c\/li\u003e \u003cli\u003eMeasure fundraising success by designing metrics that track donor retention around the lifecycle map as opposed to annual financial results\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003ePolivy, an experienced consultant, saw that the primary focus of fundraising officers and volunteers is symbolized by the Donor Pyramid—especially its highest point, major donors. What was missing was a view of fundraising that reflects the donor lifecycle from first gift to the ultimate gift. As a result, donor retention was not front and center where it belonged, and too many opportunities were lost. Polivy’s innovation is creating a model for strategic planning that incorporates the concepts of \u003cem\u003eboth\u003c\/em\u003e gift size and retention—the Donor Pyramid and the Donor Lifecycle Map.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePolivy walks you through, step by step, the mapping and strategic planning process. She provides real-world case studies that busy practitioners will appreciate.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShe also emphasizes the important role that the board plays in recognizing the value of the model and encouraging its use in order to ensure fundraising success. She strongly supports ongoing board and staff training to keep an organization \"on course.\" She includes a chapter on community foundations where she shows that they, too, use the Donor Lifecycle Map as a framework for cultivating donors from their first gift to final— the permanent endowment fund.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe oversize format of the book, 8.5\"x 11\", allows for large diagrams that are easy to see. These are particularly important when viewing her model Donor Lifecycle Maps.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Donor Lifecycle Map: A Model for Fundraising Success,\u003c\/em\u003e\u003c\/strong\u003e is divided into the following chapters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter One\u003c\/strong\u003e: What is the Donor Lifecycle Map?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Two:\u003c\/strong\u003e The Donor Lifecycle Map and the Donor Pyramid\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Three:\u003c\/strong\u003e Mapping Donor Data\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Four:\u003c\/strong\u003e Using the Donor Lifecycle Maps for Strategic Development Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Five: \u003c\/strong\u003eMeasuring Success\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Six:\u003c\/strong\u003e The Role of the Board in the Fund Development Process\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Seven:\u003c\/strong\u003e A Case Study: A Health Care Organization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Eight: \u003c\/strong\u003eA Case Study: Reengaging Transformational Donors\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Nine:\u003c\/strong\u003e Applying the Donor Lifecycle Map to Different Nonprofit Models: The Community Foundation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter Ten:\u003c\/strong\u003e Conclusions\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47040467042544,"sku":"9781938077890","price":39.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938077890_p0.jpg?v=1763663027","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938077890","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}