{"product_id":"9781938461064","title":"Teaching Type to Talk","description":"\u003cp\u003eAccompanying the revolutionary spirit taking hold of American culture in the mid-1960s and 1970s, American graphic designer Alan Peckolick heralded a movement in graphic design, known as expressive typography. Along with his mentor and icon Herb Lubalin, Peckolick called for a new caliber of design: Dreaming up and hand-drawing letterforms that had never existed before, with type, which once exclusively played a supporting role to the graphic image, now taking center stage. Calling for conceptual typography over a standardized format, Peckolick gave letterforms a presence on the page - and also an attitude: His designs will talk back, and always speak up. Teaching Type to Talk is the first-ever compendium to span the typographer's career. Peckolick's work is equal parts witty, shrewd, and impeccable, and is accompanied by original anecdotes as insightful and tongue-in-cheek as his designs.\u003c\/p\u003e","brand":"Pointed Leaf Press","offers":[{"title":"Default Title","offer_id":47044264820976,"sku":"9781938461064","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938461064_p0.jpg?v=1769898238","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938461064","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}