{"product_id":"9781938548154","title":"Beyond Sizzle: The Next Evolution of Branding","description":"\u003cbr\u003e\u003cb\u003eA playbook for building brands that matter – to customers, employees, and the world\u003c\/b\u003e \u003cp\u003eMore and more, organizations are judged not just for the quality and price of their products but for who they are. A critical mass of customers now expect a business to a force for good.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBeyond Sizzle\u003c\/i\u003e introduces a fundamentally different approach to branding – Whole Systems Branding from the Core® – that brings together the best practices of change management, marketing communications, and branding to provide an \u003ci\u003eactionable process\u003c\/i\u003e for aligning the purpose, performance, and perception of organizations.\u003c\/p\u003e\u003cp\u003eReaders are provided with a workable framework they can use to transform their organizations into \u003ci\u003ebrands that matter\u003c\/i\u003e – organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities – in turn, creating a better world for us all. Ultimately, these organizations prosper because people value and trust them. The book also offers insights and case studies from leaders of thriving values-based businesses who share their secrets to success and how they keep up their momentum.\u003c\/p\u003e\u003cp\u003eThe central case study of the book features billion-dollar global flooring manufacturer Interface, Inc., and offers a powerful lesson for readers – you don’t need to choose between profit and responsibility, you can have both. Interface shows that a company can change, that becoming a socially responsible business is not only the right thing to do, it’s the smart thing to do, impacting everything that ultimately drives the company’s bottom line: employee engagement, pride, commitment, innovation, and customer acceptance. \u003c\/p\u003e\u003cp\u003eThe ultimate value of this book is the insight and instruction it provides into how to build an organization’s reputation that ensures long-term prosperity.\u003c\/p\u003e","brand":"Maven House Press","offers":[{"title":"Default Title","offer_id":47044266361072,"sku":"9781938548154","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781938548154_p0.jpg?v=1763663346","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781938548154","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}