{"product_id":"9781939529299","title":"Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps","description":"A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.\u003cbr\u003e\u003cbr\u003eSocial media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBuild Your Author Platform: The New Rules\u003c\/i\u003e, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.\u003cbr\u003e\u003cbr\u003eFrom pre-publication through book launch and beyond, authors will learn how to:\u003cbr\u003e• Define goals and a unique brand\u003cbr\u003e• Employ successful website strategies, content, social presence, media authority, and training\u003cbr\u003e• Secure positive reviews\u003cbr\u003e• Attract viewers efficiently without cost\u003cbr\u003e\u003cbr\u003eFilled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, \u003ci\u003eBuild Your Author Platform\u003c\/i\u003e is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.\u003cbr\u003e","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":47154308219120,"sku":"9781939529299","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781939529299_p0.jpg?v=1763666396","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781939529299","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}