{"product_id":"9781940363646","title":"The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them","description":"\u003cb\u003e“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePeople are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique resource: people.\u003cbr\u003e\u003cbr\u003eWhen you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e, \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e offers six highly effective practices that will propel your company to success by unleashing the potential of your people.\u003cbr\u003e\u003cbr\u003eEach practice in \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":47154465014000,"sku":"9781940363646","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781940363646_p0.jpg?v=1763668686","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781940363646","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}