{"product_id":"9781940858104","title":"Non-Obvious: How to Think Different, Curate Ideas and Predict the Future","description":"\u003cp\u003e\u003cb\u003eGet the 2018 Updated 8\u003csup\u003eth\u003c\/sup\u003e Edition of This Book! \u003c\/b\u003e http:\/\/a.co\/7iscpOc\u003c\/p\u003e\u003cp\u003e \u003cb\u003e#1 Amazon Best Seller – ALL BUSINESS (2015 Edition)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e#1 Marketing, #1 Entrepreneurship, #1 Market Research and more!\u003c\/p\u003e\u003cp\u003eTOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)\u003c\/p\u003e\u003cp\u003eWall Street Journal Best Seller (2015 Edition)\u003c\/p\u003e\u003cp\u003eWinner: Axiom Business Theory Silver Medal (2017 Edition)\u003c\/p\u003e\u003cp\u003eOfficial Selection: Gary’s Book Club at CES (2017 Edition) \u003c\/p\u003e\u003cp\u003e \u003ci\u003eWhat do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eThe answers to these questions may not be all that obvious. And that’s exactly the point.\u003c\/p\u003e\u003cp\u003eFor the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.\u003c\/p\u003e\u003cp\u003eIn this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.\u003c\/p\u003e\u003cp\u003eOther trends featured in the report include:\u003c\/p\u003e\u003cp\u003e· \u003cb\u003eThe Reluctant Marketer\u003c\/b\u003e - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.\u003c\/p\u003e\u003cp\u003e· \u003cb\u003eGlanceable Content\u003c\/b\u003e - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.\u003c\/p\u003e\u003cp\u003e· \u003cb\u003eSmall Data\u003c\/b\u003e - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.\u003c\/p\u003e\u003cp\u003eIn total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture \u0026amp; Consumer Behavior, Marketing \u0026amp; Social Media, Media \u0026amp; Education, Technology \u0026amp; Design plus Economics \u0026amp; Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.\u003c\/p\u003e\u003cp\u003eFinally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters. \u003c\/p\u003e\u003cp\u003eIn the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":47040480346352,"sku":"9781940858104","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781940858104_p0.jpg?v=1763668886","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781940858104","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}