{"product_id":"9781940858463","title":"Outside Insight: Navigating a World Drowning in Data","description":"\u003cp\u003eThe world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":47040451018992,"sku":"9781940858463","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781940858463_p0.jpg?v=1769898125","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781940858463","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}