{"product_id":"9781941050040","title":"Fundraising for the Genius","description":"\u003cp\u003eWhether you are a “newbie” to fundraising or an experienced fundraiser concerned about shrinking funding sources, \u003cem\u003e\u003cstrong\u003eFundraising for the GENIUS\u003c\/strong\u003e\u003c\/em\u003e will guide you every step of the way toward fundraising success.\u003c\/p\u003e\u003cp\u003eThomas Edison famously said that “genius is one percent inspiration, ninety-nine percent perspiration.” Reading this \u003cstrong\u003eFor the GENIUS\u003c\/strong\u003e\u003csup\u003eTM\u003c\/sup\u003e book shows that you have the inspiration to master the art and science of fundraising. Linda Lysakowski, ACFRE, helps you with the perspiration part by showing you how to dramatically increase your fundraising results by employing tried-and-true methods used by the most successful nonprofits and institutions. Learn how to develop an integrated fundraising program that allows you to leverage your human and financial resources to create a strong organization.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFundraising for the GENIUS\u003c\/em\u003e\u003c\/strong\u003e in this expanded Second Edition is a complete course in nonprofit fundraising. It will: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTeach you to develop a sustainable fundraising program that will grow with your organization and allow you to fulfill your mission.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eHelp you understand the world of philanthropy, development, and fundraising (and to know the differences between each).\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eEnable you to bring together your board, non-development staff, development staff and volunteers to create a powerful development team.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eShow you how to evaluate your success and plan for growth in your development program.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eHelp you understand the value of planning in development.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eShow you how to develop a compelling case for support.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eExplain all the tools and methods available to you as a fundraiser and chose the ones that make the most sense for your organization.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eProvide tools for raising awareness of your organization in the community and building relationships that will help you succeed in your fundraising efforts.\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAbout the For the GENIUS Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eFor the GENIUS \u003c\/strong\u003eseries is a line of easy-to-understand books about literally any topic that people want to learn.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGENIUS\u003c\/strong\u003e books are written for beginners, and those who are rusty and want a refresher. Readers receive a solid foundation in the subject in a step-by-step progression from the fundamentals to more advanced aspects. They will enjoy the fun, upbeat, and first-person writing style. They will even find themselves entertained by the occasional sprinkled-in humor, and look forward to sidebars that enhance the discussion.\u003c\/p\u003e\u003cp\u003eThough written in a conversational style, \u003cstrong\u003eGENIUS\u003c\/strong\u003e books are thorough and authoritative treatments of the subject. They are written by experts in the subject who want to share with others what they’ve learned.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWe Think Highly of Our Readers, Obviously!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThough we admit to a bit of tongue-in-cheek fun in referring to our readers as geniuses, we do in fact think highly of them. We know that they are intelligent and knowledgable about many subjects, just not necessarily on the subject of the \u003cstrong\u003eGENIUS\u003c\/strong\u003e book they’ve just picked up. They know that, despite the title, our books are for pretty much everyone, not just “Einsteins”—though even some Einsteins will enjoy our books, too!\u003c\/p\u003e\u003cp\u003eWe celebrate the fact that our readers are inspired to learn a subject enough to pick up one of our books, which in turn inspires us to ensure, through plenty of perspiration at every step, excellence in producing them.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePure genius!\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":49899298390256,"sku":"9781941050040","price":27.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781941050040","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}