{"product_id":"9781941050088","title":"Beer for the GENIUS","description":"\u003cp\u003eYes, you drink beer. Yes, you love beer. But how much do you really know \u003cem\u003eabout \u003c\/em\u003ebeer? For the sake of argument, let's suppose that you possess a fair amount of beer knowledge. Just enough to speak with some authority on the subject. Fermentation? Check. You pretty much got that covered. The difference between a stout and an IPA? Check. You know what you like and what to order when you're out on the town, and you can probably even opine on the choices of the other members of your party. And, hey, wasn't it the ancient Egyptians who first got the keg rolling, mass-production-wise? Well, not really, but you are in the ballpark.\u003c\/p\u003e\u003cp\u003eOkay, since you're doing so well, how about we ratchet the difficulty level up a notch or three?\u003c\/p\u003e\u003cp\u003eWhat can you tell your friends about how different types of yeast impact the overall flavor and quality of a given beer? Did you know that beer brewing has been around for some 10,000 years (give or take), and that the practice predates written language? And then there is the whole wide world of hops. Before people started adding hops to beer, the stuff was called ale. Do you know when (generally speaking) hops arrived on the scene? Or why hops were added in the first place? (Here's a hint: It had nothing to do with flavor.) Oh, and if for some reason you were asked, could you state, with confidence, the dollar value of the global brewing industry? (Another hint: It's very close to \u003cem\u003eoodles\u003c\/em\u003e.)\u003c\/p\u003e\u003cp\u003eThe point here is this: There is a whole barrel-aged ocean of information about beer out there; scientific, commercial, historical, sociological. \u003cstrong\u003eBeer for the GENIUS\u003c\/strong\u003e houses all of the most important bits in one fascinating, sociable, somewhat daffy, yet easy-to-use compendium.\u003c\/p\u003e\u003cp\u003eBy the time you are done reading \u003cstrong\u003eBeer for the GENIUS\u003c\/strong\u003e, you will be able to wow your friends and family (or annoy them, whichever) with your startling beer know-how.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the For the GENIUS Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eFor the GENIUS\u003c\/strong\u003e series is a line of how-to books about literally any topic that people want to learn. Though written in a conversational style, \u003cstrong\u003eGENIUS\u003c\/strong\u003e books are thorough and authoritative treatments of the subject. They are written by experts in the subject who want to share with others what they've learned.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePure genius!\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 1: \u003c\/strong\u003eThe Ins and Outs of Beer...or...High School Chemistry, Redux\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 1:\u003c\/strong\u003e Fermentation and Brewing\u003cbr\u003e\u003cstrong\u003eChapter 2:\u003c\/strong\u003e A Million Kinds of Beer\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 2: \u003c\/strong\u003eBeer History is Human History\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 3:\u003c\/strong\u003e Way Back In the Day\u003cbr\u003e\u003cstrong\u003eChapter 4:\u003c\/strong\u003e Beer History from Around the Whole Sudsy Globe\u003cbr\u003e\u003cstrong\u003eChapter 5:\u003c\/strong\u003e The Medieval Revolution\u003cbr\u003e\u003cstrong\u003eChapter 6: \u003c\/strong\u003eBeer Comes to America\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 3: \u003c\/strong\u003eBeer and Society\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 7:\u003c\/strong\u003e Men's Work and\/or Women's Work\u003cbr\u003e\u003cstrong\u003eChapter 8:\u003c\/strong\u003e Beer and Commerce\u003cbr\u003e\u003cstrong\u003eChapter 9:\u003c\/strong\u003e Beer and Medicine\u003cbr\u003e\u003cstrong\u003eChapter 10:\u003c\/strong\u003e Beer and the Law\u003cbr\u003e\u003cstrong\u003eChapter 11:\u003c\/strong\u003e Beer During Prohibition\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 4:\u003c\/strong\u003e The Brewing Industry Today\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 12:\u003c\/strong\u003e Contract Brewing\u003cbr\u003e\u003cstrong\u003eChapter 13:\u003c\/strong\u003e The Craft-Brew\/Micro-Brew Revolution(s)\u003cbr\u003e\u003cstrong\u003eChapter 14: \u003c\/strong\u003eThe Basics of Homebrewing\u003cbr\u003e\u003cstrong\u003eChapter 15:\u003c\/strong\u003e Sketches of the Industry Today\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 5:\u003c\/strong\u003e Enjoying Beer\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 16:\u003c\/strong\u003e Jars, Goblets, Cans, Bottles and Skulls\u003cbr\u003e\u003cstrong\u003eChapter 17: \u003c\/strong\u003eTasting Beer \u0026amp; Tasting Other Stuff With Beer\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConclusion:\u003c\/strong\u003e Bottle It up and Put a Cork in It\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"CharityChannel Press","offers":[{"title":"Default Title","offer_id":47056472899824,"sku":"9781941050088","price":16.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781941050088_p0.jpg?v=1763754568","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781941050088","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}