{"product_id":"9781941527009","title":"Socially Engaged: The Author's Guide to Social Media","description":"\u003cb\u003eWord of Mouth? Engagement? Author Brand?\u003c\/b\u003e \u003cp\u003eToday's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership?\u003c\/p\u003e\u003cp\u003eMarketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase. \u003c\/p\u003e\u003cp\u003e* Using Social Media to Increase Sales\u003cbr\u003e* Establishing an Author Brand\u003cbr\u003e* Utilizing Analytical Tools to Reach Your Readers\u003cbr\u003e* Creating Shareable \u0026amp; Engaging Content\u003cbr\u003e* Word of Mouth \u0026amp; Influencers\u003cbr\u003e* Copyright \u0026amp; Trademark Basics\u003cbr\u003e* Getting the most from Google+, Facebook, Twitter \u0026amp; Tumblr \u003cbr\u003e* Building Brand with Pinterest, Goodreads \u0026amp; Amazon\u003c\/p\u003e","brand":"Prism Books","offers":[{"title":"Default Title","offer_id":47040503808240,"sku":"9781941527009","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781941527009_p0.jpg?v=1763756135","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781941527009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}