{"product_id":"9781941870655","title":"Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling","description":"\u003cb\u003eHUMANS ARE HARDWIRED FOR STORIES\u003c\/b\u003e\u003cp\u003eStorytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow you can add persuasion power to presentations\u003c\/li\u003e\n\u003cli\u003eEight great metastories you need to tell\u003c\/li\u003e\n\u003cli\u003eThe art and science of storytelling\u003c\/li\u003e\n\u003cli\u003eThree key characters of persuasive stories: hero, nemesis, and mentor\u003c\/li\u003e\n\u003cli\u003eWhy you should not be the hero of your own stories\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then \u003ci\u003ePersuade With a Story!\u003c\/i\u003e is the book for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Indie Books International","offers":[{"title":"Default Title","offer_id":47055048048880,"sku":"9781941870655","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781941870655_p0.jpg?v=1763788815","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781941870655","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}